AGRANELA

About the company

Agranela d.o.o. is a company that deals in the purchasing, processing, packing, and further marketing of its products in both local and foreign markets. It was founded in Valjevo in 2003, successfully doing business ever since. Our plants for drying fruit are located in Šušeoci near Valjevo and in Donja Šatornja near Topola. In Šušeoci, the company also has a state-of-the-art plant for processing and packing dried fruit. The business unit in Belgrade is responsible for commercial activities. Our long-term commitment and main goal is the production of high-quality, healthy products that complies with international standards and regulations. We are also committed to using modern and clean technology, as well as high-quality and safe raw materials, with the aim of making a high-quality, healthy product.

Main activity

Agranela’s main activity is the production, processing, packing, and further marketing of local varieties of fruit, mainly prunes. The combination of tradition, experience, and application of the latest advancements in growing, processing, and packing resulted in the creating of our own private label – STELA PRUNELA, pitted prunes of top quality, additionally processed for direct use. At its first presentation at the 2003 expo in Novi Sad, the label became a champion and won the Gold Medal for plums. Selling in the local market, distributing to supermarket chains, and exporting to the neighboring EU countries, Russia, and Middle East continue throughout the year. More than 90% of our prunes are exported every year, both in bulk and under our own label STELA PRUNELA, or under foreign customers’ requested labels.